5 steps to create effective marketing personas

In a marketing strategy, an essential element to have in hand is a marketing persona. The better you have defined the persona’s portrait, the better you will be able to define a communication discourse that will touch the persona. But how do you create effective marketing personas...

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New project signed Cible: EDDYNET's brand new website

EDDYNET is a true Canadian leader regarding the design and manufacturing of various types of high-performance hydraulic and mechanical sweepers. To support its growth, Cible was mandated to create a brand new website for the company.

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How can digital marketing save businesses in the context of COVID-19?

Today's society depends on a stable and open economy, but with the arrival of COVID-19, it is completely disrupted. Many B2B and B2C companies are winding down their operations, some are closing their doors and others are laying off employees in an effort to somehow survive. In this context, selling a product or service can be rather difficult...

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Visual identity: your passport to visibility!

We are constantly confronted with a barrage of images: graphic design surrounds us and is constantly buzzing around us. In the multi-screen era and in a market where it becomes difficult to capture the attention of an easily distracted consumer, organizations are well advised to develop and work on their visual identity if they want to be seen and heard.

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